01 Locations — at a glance
06Projection Chart
— S'25 curve scaled to current pace
Projection Chart
03 Momentum Check — Daily reg velocity vs S'25
▶
Forecast Detail — Week-by-week projected vs actual
▶
Returning vs New Players
Total Players
—
registered for Summer '26
Returning
—
played before
Brand New
—
first time ever
By Registration Type
| Type | Total | Returning | New | % New | Visual |
|---|
Referral Engine
Referral Sign-ups
—
of all registrations
Referral Credits Earned
—
by existing players
Avg Credit per Referral
—
incentive working?
Retention Trend — Season over Season
Returning vs New Players by Season
Retention rate growing from 12% (Summer '21) to 73% (Summer '26) while consistently adding new players
Retention Charts
Captain Retention
—
Athlete Retention
—
Intelligence — Key Findings
Abandoned Carts
$990K
2,751 started reg, didn't finish (43.2% abandon rate)
Captain Cascade
88.3%
of teammates leave when captain churns (~$2,844 lost per captain)
One-and-Done Rate
57%
of all players play exactly 1 season
At-Risk LTV
$2.6M
2,519 high-value players actively churning
Player Segments (RFM Analysis)
| Segment | Players | Avg Seasons | Est. LTV | Status | Action |
|---|---|---|---|---|---|
| 🏆 Champions | 5,115 | 4.23 | $1,524 | Active | Activate as referral ambassadors |
| 💎 Potential Loyalists | 2,935 | 2.54 | $913 | Engaged | Nurture → Champion with perks |
| 🌱 New Players | 2,942 | 1.00 | $360 | Decision window | Post-season engagement critical |
| ✅ Loyal Players | 1,569 | 1.17 | $420 | Active | Lock in with team placement |
| 🚨 Can't Lose Them | 2,519 | 2.91 | $1,049 | Churning | Win-back campaign NOW — $2.6M at risk |
| At Risk | 2,301 | 1.10 | $396 | Slipping | Re-engage before they go dormant |
| 👻 Lost | 4,807 | 1.00 | $360 | Gone | 5% win-back = 240 players ($86K) |
Levers to Pull — New Player Growth
📲 Referral Program
—
📣 Social Campaigns
—
🎓 Campus Outreach
—
🤝 Captain Recruiting
—
Locations
Active markets across Canada and USA
Health
Teams
A-Z
OKR Tracker — Fall '26
Objectives and Key Results tracking progress toward Fall '26 goals
01
Objectives & Key Results
02
OKR Scorecard
03
Analytics
OKR Progress by Department
Status Distribution
Department Health Radar
Key Result Completion
Capacity Gauges
04
Key Milestones
🔒
Admin Access Required
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Authorized: c@, sohaib@, connor@brodierec.com
Captain CRM
Outreach pipeline, contact management, and conversion tracking
Outreach Pipeline
Outreach by Location
Tag:
All
S26 ✓
Veteran
Returning
New
Churned Vet
Churned Ret
Churned
Status:
All
Contacted
Not Contacted
Priority:
High Priority
Needs Follow-up
Player Type:
All
Captain
Join Team
Free Agent
Lead
Outreach Week:
| Captain | Team | Location | Tag | Szns | Type | Lead | Progress | Reg'd | On-site | Intro DM | This Week | Notes |
|---|
What's Next — Summer '26 Countdown
This Week's Action Items
🚨 Locations Behind Pace
🔥 Hottest Locations
📲 Outreach Priority
Loading captain totals…
💰 Revenue Target
Loading revenue forecast…
Fall '26 — Expansion Pipeline
Retention Forecast — Fall '26
| Scenario | Captain Return % | Captains | Athlete Return % | Athletes | Projected Teams | Revenue |
|---|
Select a document or create one
Paid Ads
Summer '26 Meta campaign strategy, budget allocation, and performance tracking
$10K/mo · $15K total · 6 weeks